Make your packaging the best sales person
Create packaging that stands out on shelf, works for your brand, and makes shoppers choose your product in a split second.
Your research questions answered
The right packaging design can make the difference between a successful product and one that gets overlooked.
Which of my pack design routes have the most potential to stand out and drive purchase?
How can I improve my pack designs to maximize their impact?
How do the packs perform on shelf and fit with brand?
Identify & optimize your winning pack ideas
AI QUICK REPORTS
Stakeholder-ready reporting in minutes
Turn results into clear direction — fast. AI Quick Reports surface the key takeaways, implications, and story behind your pack’s performance, so teams get to the “so what” without digging through charts.
COMPREHENSIVE PACK ASSESSMENT
Quickly identify winning design routes
Identify the best designs early on, within hours. Get a holistic assessment of all aspects that drives in-market success of your packaging:
Does your pack get noticed: distinctiveness, in-context stand out and findability
Does your pack drive purchase: purchase likelihood, appeal, in-context purchase choice
Is your pack on brand: brand recall and brand diagnostics
RICH DIAGNOSTICS
Optimize for success with rich diagnostics
Get rich consumer feedback & clear guidance on what to improve & why with a 360' assessment of the package & comprehensive diagnostics.
Heatmaps: Find the best & worst parts of your pack and why
Emojis: Understand system 1 emotional response
Message recall & Improvement ideas: AI-summarized open-ended feedback
COMPETITIVE CONTEXT
Get a real read on shelf performance
Our pack test evaluates your pack in the context of competitive products. Get an on-shelf read on stand out, findability, spontaneous and prompted brand recall, and reason for purchase choice — for both your pack and competitors.
THE RIGHT BRANDING
Make sure your pack works for your brand
Go beyond attention and appeal. Get a clearer read on whether your packaging reinforces the right brand signals — and builds recognition, not confusion.
Brand Recall: spontaneous and prompted
Distinctive Brand Assets: Recognition of key brand cues
Brand diagnostics: brand linkage, feeling, believability and attributes
No.1 agile research platform
Great innovation comes from a process of continuous experimentation and iteration. No matter where you are in that process, we’ve got a system that helps you turn great ideas into great products.
Innovate with confidence
Smart research design built in partnership with leading brands gives you strategic direction for launch and insights into incremental growth.
Optimize for success
Rich diagnostics give you clear guidance on what to optimize and why. Our speed & value lets you be agile and iterate, leading to more successful innovations.
Get smarter over-time
Innovative platform that builds knowledge over time and gives you a head start for your next innovation
Super flexible
Combine tried & tested methods tailored with your business' knowledge. Flexible audiences, custom questions, slicing & dicing of your data on the fly.
Highest qualiy responses
ESOMAR & ISO certified suppliers combined with market leading quality checks.
Co-created with leading brands
Our research & data science experts work with leading brands to co-create solutions. To deliver research that is effective in the real world.
Helping the most progressive brands innovate
Learn more about our other innovation solutions
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
- WHY CUSTOMERS LIKE IT
- Understand price elasticity
- Identify acceptable price range
- Understand price perception
- Proven price research methods