Fast brand signals for social video at scale
Get rapid, directional consumer insights across high-volume social video assets, using AI prediction and synthetic respondents to help teams decide what to launch, optimize or hold back.
Advertising has changed. More assets. More channels. More decisions
AI-POWERED SPEED & SCALE
Evaluate more Youtube and social video that often go untested
Evaluate up to 100 assets in a single project for the same channel, category, and market.
Get results in 30–60 minutes, through an AI-Quick Report.
Add brand signals to fast-moving decisions about what to prioritize, optimize, boost or pull -- instead of relying on media metrics alone, like clicks, views, likes, or shares.
AI-POWERED ANALYSIS & REPORTING
Get instant, actionable insights with AI-Quick Reports
Clear, decision-ready outputs that make it easy to take prompt action based on recommendations from an AI-generated report. You get:
Creative Power score for read on asset's overall creative strength, plus scores for Reach, Resonance, and Response
Snapshot of strengths and weaknesses
Compare multiple assets within a single report
THE AMPLIFY HUB
See the campaign, not just the ad
Use the Amplify Hub to access all of your ad testing in one place. Group associated assets by Collections, spot trends easily, and turn every test into a reusable learning asset and
Organize assets by campaigns, channel, brand or initiates
Compare overall creative effectiveness across a Collection
Spot stronger or weaker assets more quickly
RIGHT SIZE METHODS TO DECISION & RISK
Match the right solution & method to right decision
Solutions across the Amplify solution suite cover the full breadth of what modern advertising requires.
Deep diagnostics and human-respondent validation for foundational, high-value decisions
Fast, directional brand signals for scale or lower risk decisions
Connected ad-to-ad learnings to improve with time
VALIDATED METHODOLOGY
Trusted signals, grounded in human response
Amplify AI combines AI prediction models with synthetic respondents grounded in Zappi’s heavily validated human-response methodology.
Predictive scores for brand and creative effectiveness
Simulate likely audience reactions and generate directional feedback on strengths and areas to improve.
Validated against human response --> 84% of predictions landing within 1 point of human respondent score
When asset volume makes traditional testing impractical, Amplify AI helps us bridge the gap. It surfaces what’s likely to work and why, helping us make better campaign decisions.
What makes Amplify AI special?
Methodology
The model is trained on a human methodology which has been repeatedly validated to be highly predictive of in market outcomesPredictive approach
Combines machine learning for the accurate ‘what’ and synthetic responses grounded in the prediction for the ‘why’Broad and consistent training data
Proactively collected to plug gaps. Continuous collection of human responses & validation to avoid model driftYour research questions answered
Test a breadth of social video and Youtube assets, make more confident decisions on media spend and build stronger campaign playbooks over time.
Which social video and Youtube assets, should we invest media spend or boost?
Which social video and Youtube assets, should we review, fix or adapt?
Which social video and Youtube assets, should we depriotize or cut?
What creative patterns are emerging across social video and Youtube assets, over time?
Which versions of social video and Youtube assets, resonate most per channel or campaign?
Try out AI-predictive ad testing for social video
Amplify helps brands make effective advertising
Learn more about advertising research
- WHY CUSTOMERS LIKE IT
- Iteratively refine and optimize storylines
- 3 Rs Creative Framework
- Prevent costly production changes
- Predictive of in-market success
- WHY CUSTOMERS LIKE IT
- In context - TikTok; Facebook; Instagram...
- 3 Rs Creative Framework
- System 1 emoji & forced exposure
- Understand skipping behavior - engagement